New Ageism emerged in the late 60’s: a spiritual movement defined by an introduction of eastern culture to the west. It could be linked with resistance to the Vietnam war as well as ‘the war on drugs’, offering a peaceful alternative to the mainstream attitude at the time. Typical themes, borrowed from Buddhism and Hinduism, include a holistic world view, mindfulness and compassion. In 2015 we’re beginning to see these values rise again and with them; the visual themes of the time. Colour, psychedelia, hand drawn lettering and a freedom to experiment all play their part. Designer Leif Podhajsky is embracing this approach. Unity (below) shows his ability to produce work free of a brief, clearly representative of holistic virtues: the work is sold of it’s own merit. Though most of Podhajsky’s work is commissioned for record sleeves, as above, for Tame Impala’s ‘Why Wont You Make Up Your Mind’.
Mysticism and mythology are other key themes, here evidenced in Roland Grabkowski’s work ‘Player‘ (below). Intricate detail and bold use of colour contribute to Grabkowski’s particular interpretation of the style.