Branding / Stationery Design
To be included in their corporate branding, The Dyslexia Centre needed to realise; a logo, business cards, letterhead and compliment slip. As an established business they’d never had a logo and had no personal preference with regards to colour or style but provided details of their competitors so I could do a little research. At first I thought having complete freedom with their brand would be a hindrance, having no starting point but as a dyslexic myself I felt a certain attachment to the business and applied my own personal experience. When I attended specialist dyslexic education I felt my horizons broaden and doors open. I produced 5 ideas that reflected my experiences for The Dyslexia Centre to choose from. The final idea chosen by The Dyslexia Centre represented an open door.
The Dyslexia Centre reported much positive feedback from their client and customer base and Tim Francis, the companies director, had the following to say about my services:
“We needed a logo, letter head and business cards designed. This was put out to creative tender. There was much interest with nearly 100 designers expressing interest. Some were exceptional, from this group Jacob stood out. We are totally delighted, work exceeded our expectations by a margin. I would fully recommend Jacob. ”
Projects such as this one are always rewarding, it’s great to know that the work produced may go on to help educate and support people who need it. I fully support The Dyslexia Centre’s cause and hope that as I progress with my work I can produce more work for clients like this one.
Other that representing an open door, the branding shows a certain clarity, there are is no confusing imagery going on, no clutter. This isn’t executed purely to achieve a strict modernist aesthetic but to offer a comfortingly simplistic and recognisable visual experience. The softened grey colour was chosen from WGSN‘s S/S 2013 colour trend forecast.